If FIFA signs up with Ticketmaster for World Cup ticketing then there is no question in my mind it will be an epic disaster. If Taylor Swift’s Eras Tour is any indication, then it means 90% of all tickets are going to be bought by scalpers and bots who in turn will put them on reselling platforms like Stubhub/TickPick for thousands and thousands more. People will complain and still end up buying them anyway, and Ticketmaster won’t care because they own half of the resell platforms also anyway so they make more money. I really hope they take the Olympics route that Paris did and lock down the resales to their own platform, and prohibit price gouging by resellers. In fact at Olympics if you resold a ticket, you actually ended up losing money because you spent 10% in reseller fees and you couldn’t sell it for more than the actual ticket price - that was a splendid model, and I hope FIFA does the same!